Superpower
Superpower Health is a $300M Series A startup backed by Forerunner, Giannis Antetokounmpo, and Steve Aoki. I was the first design intern.
The Why
Superpower was a company I've always admired. It was started by a fellow Australian named Max who, in Sydney, is like startup Jesus. After experiencing a recent family passing, I came to understand that nothing really mattered in life besides our own health and the health of our loved ones. I believed in Max, Jacob, and Kevin's mission of providing personalized, preventative, performance enhancing for all.
Paired with the beautiful emphasis in design that no other company in the valley held, I knew I needed to be here to learn from the best. Max and Hannah, our head of design, gave me a chance that I will forever be grateful for.
My Work
At Superpower, I had touch points across performance marketing, growth, branding, and product. This came in the form of paid ads that had up to $50k+ spent per ad, email campaigns, landing pages for growth initiatives, social media posts, videos and highlights, product flow explorations, newsletter graphics, and creative rebranding directions.
Some things I learned:
- How a high performing consumer startup functions
- Effective leadership and communication
- The importance of a mission and a "why"
- Taste
- Combination of function and aesthetics in design
- Performance marketing
- The flexible and fast paced nature of company building
- Importance of copy writing
- Radical empowerment — anyone at a company can be the most important person.
